The Monaco Grand Prix is synonymous with speed, and sophistication, and in 2025, our licensee, SMGS, is once again enhancing the occasion with its presence.
From May 23 to 25, Monaco played host to the world’s most thrilling Formula 1 race, while guests at the Monaco Ports Lounge indulged in the refined elegance of Comte de Monte-Carlo, the Official Champagne of the venue.
Nestled in a prime location, the Monaco Ports Lounge provided a spectacular vantage point for racing enthusiasts to witness the action. As guests soaked in the atmosphere, they also savored the finesse and craftsmanship of Comte de Monte-Carlo Champagne, a brand celebrated for its dedication to excellence and distinguished taste. The fusion of high-performance motorsport and luxurious hospitality created an unforgettable experience.
Building on its resounding success at last year’s event where guests reveled in the race-day excitement, SMGS proudly returned as the official beverage sponsor, serving Baron de Monte-Carlo wines alongside Comte de Monte-Carlo Champagne.
Adding a unique twist to this year’s festivities, guests were delighted by the debut of a champagne-flavored ice cream, infused with the essence of Comte de Monte-Carlo. Sophisticated and refreshing, it captured the spirit of Monte Carlo in every sparkling bite.
In collaboration with our licensee SMGS, several valued partners also had the opportunity to showcase their latest Monte-Carlo Club-branded creations. Among the highlights were the elegant Tote and Weekender bags by Heritage Gear, a preview of the upcoming apparel line by Cotton Division, and the premium Monte-Carlo Club cigars presented by LATAM Premiums.
Access to the Monaco Ports Lounge was limited to Monaco Ports clients and boat owners, who gained entry through an exclusive three-day pass. This ensured a highly selective group of distinguished guests, to whom we were honored to serve our exceptional products.
As engines roared and the world’s elite gathered in the heart of Monaco, the presence of Comte de Monte-Carlo Champagne added a sparkling brilliance to the celebrations. This continued partnership reaffirmed the brand’s status as a beacon of luxury and refinement, ensuring that each toast at the Monaco Grand Prix was as memorable as the race itself.
About Monte-Carlo Lifestyle
Monte-Carlo Lifestyle represents the epitome of luxury, refinement, and success. Founded in 2001 by the son of Princess Antoinette of Monaco, the Baron Christian Louis de Massy, the brand is synonymous with the finest things in life. In 2018, the privately owned Monte-Carlo Lifestyle brand portfolio, expanding its reach and launching a series of luxury collections, including Comte de Monte-Carlo champagne, Baron de Monte-Carlo wines, Monte-Carlo Gourmet cocktails, Monte-Carlo Club cigars from Nicaragua, Wool & Leather weekend bags from the USA. Monte-Carlo Lifestyle brands are available in exclusive stores and restaurants across Monaco, France, Europe, and USA.
For licensing and distribution inquiries, please contact:
Nathalie Delin, Monte-Carlo Lifestyle Global Brand Licensing Director
licensing@montecarlolifestyle.mc | nathalie@nda-licensing.com
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September 6, 2024
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The Monte-Carlo Lifestyle ® portfolio offers an exceptional portfolio of authentic ‘Monte-Carlo’ and ‘Monaco’ brands, registered worldwide for a wide range of consumer products. Born from Monegasque princely heritage, our brands embody the prestige and refined art of living in Monaco.
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