OUR BRANDS
Licensing
Discover our exclusive portfolio of authentic ‘Monte-Carlo’ and ‘Monaco’ labeled brands, available for licensing opportunities across multiple product categories. Our brands, deeply rooted in Monaco’s princely heritage, are designed to meet the quality expectations and excellence associated with the Principality. Each brand embodies a unique facet of the Monaco art of living, offering distinctive added values to your products.
THE ESSENCE OF MONEGASQUE LUXURY
Monte-Carlo Lifestyle offers companies worldwide privileged access to Monaco’s prestigious universe through its authentic brands. Each brand in our portfolio has been carefully developed to capture the different facets of Monegasque essence: timeless refinement, modern sophistication, innovative boldness, or cultural authenticity.
Our brands are registered in numerous countries for various product categories, offering our licensees flexibility to develop complete ranges. Originating from the heritage of Baron Christian Louis de Massy, member of Monaco’s princely family, our brands benefit from unparalleled legitimacy that translates into an immediate perception of exclusivity among consumers.
BRANDS AVAILABLE FOR LICENSING
Each of our brands comes with comprehensive style guides and continuously developing visual assets for our licensees. Discover below our seven distinctive brands, each designed to meet specific needs and target different market segments, while sharing the DNA of Monegasque luxury.
MONACO LIFESTYLE
This brand caters to people who aspire to experience the “art of living” associated with the Principality of Monaco through high-quality products and services. It captures the very essence of the mystique, excitement, and glamour that have made Monaco famous.
Product Categories: Hygiene & Beauty, Apparel, Jewelry, Bags & Luggage, Furniture, Home Accessories
RIVIERA LIFESTYLE
The Riviera Lifestyle brand invites you to indulge in the ultimate French Riviera experience, where sun-drenched days meet effortless elegance. It embraces the glamour of Monte-Carlo, the charm of Cannes, and the vibrant energy of Saint-Tropez in a celebration of Mediterranean art of living.
Product Categories: Apparel & Accessories, Jewelry, Bags & Luggage, Footwear, Beachwear
MONTE-CARLO CLUB
This brand embodies the essence of Monte-Carlo, Monaco’s most renowned district, celebrated worldwide for its opulent events. Designed with a masculine vibe, it offers premium quality products to bold, independent young adults who revel in urban life.
Product Categories: Perfumes, Jewelry, Apparel & Accessories, Bags & Luggage, Health & Beauty
MONTE-CARLO GOURMET
Monte-Carlo Gourmet is a distinguished Monegasque epicurean brand, specializing in fine foods intrinsically linked to Monaco’s renowned district. Its products embody the essence of luxury and sophistication, meticulously crafted by skilled artisans.
Product Categories: Fine Food, Fine Food Stores & Restaurants
NOBLESSE OBLIGE MONTE-CARLO
A brand for sophisticated, active women and men who travel and appreciate the pleasures of modern urban life. Its exquisitely designed pieces adhere to the high ethical and ecological standards cherished by Monaco.
Product Categories: Apparel, Loungewear, Beachwear
MONTE-CARLO ATTITUDE
The Monte-Carlo Attitude brand embodies class and confidence, resonating with the luxurious lifestyle of Monte-Carlo. It captures the essence of urban living and glamorous freedom in every product. Designed for youthful, fashionable individuals with a strong sense of self and an appreciation for beauty.
Product Categories: Hygiene, Health & Beauty, Apparel & Accessories, Jewelry, Sunglasses & Optical Glasses, Bags & Luggage
JARDINS DE MONACO
Nestled in the heart of the Principality of Monaco, Jardins de Monaco reveals its enchanting story. This brand is a tribute to the gardens adorning the principality, embodying luxury and the harmonious fusion of nature’s treasures. For those seeking excellence in consumption and personal care.
Product Categories: Cosmetics, Nature-inspired Beverages, Home Fragrances
WHY CHOOSE MONTE-CARLO LIFESTYLE
All our brands include the protected names ‘MONACO’ and ‘MONTE-CARLO’. They are registered in numerous countries for a wide range of market categories and classes of products and services, allowing you to take the essence of the Principality to new regions.
Authentic Monaco Heritage
All brands in the portfolio are authentic Monaco brands, originating from the Princely family, through Baron Christian Louis de Massy, nephew of Rainier III and grandson of Anthony Noghès, founder of the Monaco Grand Prix.
Global Brand Recognition
Located on the Mediterranean coast, between France and Italy, Monaco is known worldwide for its magnificent landscapes, taste for luxury, elegance, fashion, culture, and sport. Building on this prestigious heritage, the Monte-Carlo Lifestyle brand embodies and amplifies these values, offering a global symbol of refined living and exceptional experiences.
Varied Product Categories
Our brands are registered for their own diversity of products to meet the needs of our clientele: apparel, cosmetics, accessories and jewelry; fresh food products and alcoholic beverages; and household items, all created with the aim of offering quality products worthy of Monaco’s high standards.
Exclusive Partnerships
Becoming a Monte-Carlo Lifestyle licensee allows anyone to enhance the perception of their product and offer their target audience the opportunity to access the values and emotions perceived from these brands’ unique DNA.
OUR LICENSING PROCESS IN SUMMARY
Becoming a Monte-Carlo Lifestyle licensee is an accessible process designed to facilitate your entry into the Monegasque luxury universe.
Here are the key steps to establish this partnership.
Initial Contact
Contact our team via our dedicated form or by email at licensing@montecarlolifestyle.mc to express your interest and share your initial ideas for licensed products.
Evaluation and Alignment
Our experts evaluate your proposal to ensure alignment with our brand values and identify the brand best suited to your project and target markets.
Partnership Definition
Faithful to their origins while opening up to the world, our brands reflect a lifestyle deeply anchored in a place, but appreciated worldwide.
Launch and Ongoing Support
Once the agreement is signed, you gain complete access to our resources and our team's support to ensure the successful development and launch of your products.
THEY TRUST US
Discover the successes of our licensed partners who have integrated the elegance and prestige of Monaco into their products and services.
SMGS - Société Monégasque de Gestion et Spiritueux
Our partnership with Monte-Carlo Lifestyle has allowed us to create a range of champagnes, wines, and cocktail desserts that truly embody Monegasque excellence. The Comte de Monte-Carlo, Baron de Monte-Carlo, and Monte-Carlo Gourmet brands have given us the legitimacy and premium positioning essential to our success in the luxury spirits market.
Flagship Products: Comte de Monte-Carlo Champagne, Baron de Monte-Carlo French Wines, Monte-Carlo Gourmet Petits Desserts
Website: smgs-mc.com
Heritage Gear
As an American manufacturer, our collaboration with Monte-Carlo Lifestyle brings an additional dimension of elegance and prestige to our creations. Our weekend and tote bags in wool and leather from the Monte-Carlo Club brand perfectly embody the fusion between craftsmanship and Monegasque sophistication.
Flagship Products: Flagship Products: Exclusive collection of weekend and tote bags in wool and leather
Website: heritagegear.com
LATAM Premiums
Partnering with Monte-Carlo Lifestyle has enabled us to craft the Monte-Carlo Club cigar collection with the highest standards of tradition and excellence. Each cigar reflects the meticulous craftsmanship and rich heritage associated with Monte-Carlo, offering connoisseurs a truly distinguished smoking experience.
Flagship Products: Monte-Carlo Club Premium Cigar Collection
Website: latampremiums.ch
Ready TO DISCOVER WHAT OUR BRANDS CAN DO FOR YOU?
The heritage of Monte-Carlo Lifestyle offers a unique opportunity for licensees and business partners to transform their products and services into symbols of excellence that align with the timeless sophistication of our authentic ‘Monte-Carlo’ and ‘Monaco’ brands. Contact us today to discuss your licensing interests.
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FREQUENTLY ASKED QUESTIONS
Find below the answers to the most frequently asked questions about our brands and licensing opportunities.
For which territories are the brands available?
Our brands are registered in many countries worldwide. Specific availability varies by brand and product category. Contact our team for detailed information regarding your target market.
What are the requirements for obtaining a Monte-Carlo Lifestyle license?
We seek partners who share our values of excellence, quality, and authenticity. The process typically involves evaluating your company’s compatibility with our brands, defining the territories and product categories concerned, and establishing a mutually beneficial commercial agreement.
Which brand would best suit my product range?
Each brand has been designed to target specific market segments and particular product categories. Our team can guide you toward the brand best suited to your offering, positioning, and target clientele.