Comte de Monte-Carlo Champagne has officially announced a multi-year partnership with the Prince Albert II of Monaco Foundation
This collaboration, which commenced in 2023, highlights a shared commitment to environmental sustainability, responsible luxury, and raising awareness about the pressing issues of climate change, biodiversity loss, and water conservation.
With a deep-rooted heritage spanning seven generations of expertise in champagne craftsmanship, Comte de Monte-Carlo has long been synonymous with refinement and excellence. By aligning with the Prince Albert II of Monaco Foundation, the brand now takes its mission beyond luxury, positioning itself as a champion for sustainable practices in the beverage industry.
“The Prince Albert II of Monaco Foundation’s efforts to protect Planetary Health align perfectly with our vision to make Comte de Monte-Carlo the most sustainable champagne brand globally. In our portfolio we have bold brands with limitless spirits and we are excited about a partnership that presents for Comte de Monte-Carlo and Baron de Monte-Carlo with an opportunity to take the responsible drinking message to a new level and engage new audiences with campaigns aimed at raising awareness about climate crisis” stated Erwann Guegan, Co-founder and CEO of Monte-Carlo Lifestyle.
As part of the initiative, SMGS, Monte-Carlo Lifestyle’s licensee for French wines and Champagne, has introduced an exclusive collection of champagne, designed as a prestigious gift for the Foundation’s key benefactors. This special edition, an artistic and environmental statement, reflects the brand’s innovative approach to luxury.
“Our collaboration with the Prince Albert II of Monaco Foundation has begun with a creation of exclusive collection of champagne to be presented as gifts to the Foundation’s major donors. Once again, we have consigned the reinterpretation of our champagne universe to the contemporary artist.” Added Erwann Guegan.
A particularly striking feature of this collection is the Noblesse Oblige cuvée millésimée 2012, a rare and distinguished champagne bottle adorned with a unique artistic touch. Renowned contemporary artist Marcos Marin has reimagined the bottle’s aesthetic, featuring a joyful polar bear—a powerful emblem of climate change awareness. This artistic interpretation adds depth to the collaboration, blending fine craftsmanship with an urgent environmental message.
In a further commitment to sustainability, the champagne is presented in packaging made from certified wood and glass, reinforcing the importance of waste reduction and sustainable materials. The elegant box is designed to serve a secondary purpose: a collectible art piece signed by Marcos Marin himself.
“Our aim was to surpass the conventional way of gifting champagne while emphasizing the significance of environmental and artistic elements.” Guegan explained. “This collection embodies the epitome of luxury – a gift that cannot be bought, but only bestowed.”
The partnership between Monte-Carlo Lifestyle and the Prince Albert II of Monaco Foundation is rooted in a broader effort to encourage sustainable practices and knowledge-sharing. As the Foundation continues its mission to safeguard the planet’s most critical resources, Monte-Carlo Lifestyle aims to contribute through advocacy, awareness campaigns, and environmentally responsible business strategies. As luxury continues to evolve, the company stands as a testament to the fact that opulence and sustainability can coexist, setting a new standard for responsible indulgence in the modern world.
The MCL team is now collaborating with Champagne Comte de Monte-Carlo to propose to partners & licensees a branded collection that will enhance their exclusive event, offering guests a truly unforgettable gift that embodies the essence of luxury.
Stay connected with Monte-Carlo Lifestyle through their official channels for the latest updates and product launches at: www.montecarlolifestyle.mc
About Monte-Carlo Lifestyle
Monte-Carlo Lifestyle represents the epitome of luxury, refinement, and success. Founded in 2001 by the son of Princess Antoinette of Monaco, the Baron Christian Louis de Massy, the brand is synonymous with the finest things in life. In 2018, the privately owned Monte-Carlo Lifestyle brand portfolio, expanding its reach and launching a series of luxury collections, including Comte de Monte-Carlo champagne, Baron de Monte-Carlo wines, Monte-Carlo Gourmet cocktails, Monte-Carlo Club cigars from Nicaragua, Wool & Leather weekend bags from the USA. Monte-Carlo Lifestyle brands are available in exclusive stores and restaurants across Monaco, France, Europe, and USA.
About Comte de Monte-Carlo
Comte de Monte-Carlo is a champagne house renowned for crafting exquisite cuvées that reflect the elegance and vibrancy of Monaco. As the official champagne partner of the Monaco Yacht Show, the brand has become synonymous with luxury, sophistication, and exceptional taste.
For licensing and distribution inquiries, please contact:
Nathalie Delin, Monte-Carlo Lifestyle Global Brand Licensing Director
licensing@montecarlolifestyle.mc | nathalie@nda-licensing.com
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September 6, 2024
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The Monte-Carlo Lifestyle ® portfolio offers an exceptional portfolio of authentic ‘Monte-Carlo’ and ‘Monaco’ brands, registered worldwide for a wide range of consumer products. Born from Monegasque princely heritage, our brands embody the prestige and refined art of living in Monaco.
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