MONTE-CARLO LIFESTYLE
Licensing
Monte-Carlo Lifestyle ® offers an exceptional portfolio of authentic ‘Monte-Carlo’ and ‘Monaco’ brands, registered worldwide for a wide range of consumer products. Born from Monegasque princely heritage, our exclusive brands embody the prestige and refined art of living in Monaco.

BRANDS AVAILABLE FOR LICENSING
The Monte-Carlo Lifestyle ® portfolio offers a variety of brands, registered for a diversity of products to fit our customer’s needs. These include apparel, cosmetics, accessories and jewelry; fresh food and alcoholic beverages, home goods and hospitality.
All the brands are designed to meet the quality expectations associated with the Monegasque dream, are ready to use, and come with comprehensive style guides containing a variety of illustrations, patterns, and photos in continuous development for our licensees.
WHY CHOOSE MONTE-CARLO LIFESTYLE
All our brands include the protected names ‘MONACO’ and ‘MONTE-CARLO’. They are registered in numerous countries for a wide range of market categories and classes of products and services, allowing you to take the essence of the Principality to new regions.
Authentic Monaco Heritage
All brands in the portfolio are authentic Monaco brands, originating from the Princely family, through Baron Christian Louis de Massy, nephew of Rainier III and grandson of Anthony Noghès, founder of the Monaco Grand Prix.
Global Brand Recognition
Located on the Mediterranean coast, between France and Italy, Monaco is known worldwide for its magnificent landscapes, taste for luxury, elegance, fashion, culture, and sport. Building on this prestigious heritage, the Monte-Carlo Lifestyle brand embodies and amplifies these values, offering a global symbol of refined living and exceptional experiences.
Varied Product Categories
Our brands are registered for their own diversity of products to meet the needs of our clientele: apparel, cosmetics, accessories and jewelry; fresh food products and alcoholic beverages; and household items, all created with the aim of offering quality products worthy of Monaco’s high standards.
Exclusive Partnerships
Becoming a Monte-Carlo Lifestyle licensee allows anyone to enhance the perception of their product and offer their target audience the opportunity to access the values and emotions perceived from these brands’ unique DNA.
CRAFTSMANSHIP & HERITAGE:
THE MONTE-CARLO EXPERIENCE
YOU MAKE HISTORY. WE CARRY IT
Our licensed products are made with premium materials and exceptional attention to detail. Each item represents the elegance and sophistication associated with Monaco and the Monte-Carlo lifestyle. Whether it’s a fashion accessory, a gourmet product, or a beauty item, each creation is designed to offer an experience of the Principality in your daily life.
FOR A LIFE WELL CRAFTED
Monte-Carlo Lifestyle products reflect the experiences that have shaped you, the values that distinguish you, and the passions that drive you. Each item embodies the timeless elegance of Monaco with quality that celebrates connection, contains a lifetime of experiences, and perpetuates your legacy. Our design philosophy is based on a perfect fusion of tradition and innovation.
Ready TO DISCOVER WHAT OUR BRANDS CAN DO FOR YOU?
The heritage of Monte-Carlo Lifestyle offers a unique opportunity for licensees and business partners to transform their products and services into symbols of excellence that align with the timeless sophistication of our authentic ‘Monte-Carlo’ and ‘Monaco’ brands. Contact us today to discuss your licensing interests.
The
NEWS & EVENTS
Stay informed about the latest news, events, and collaborations from Monte-Carlo Lifestyle. Discover how our brands continue to innovate and expand their global presence.
Monte-Carlo Lifestyle licensee, SMGS, returned to elevate the Monaco Grand Prix in 2025
Comte de Monte-Carlo Champagne, a Monte-Carlo Lifestyle brand, partners with the Prince Albert II of Monaco Foundation
Monte-Carlo Lifestyle to Exhibit at Las Vegas Licensing Expo 2025
DISCOVER OUR PRODUCTS
Explore a selection of quality products created by our licensed partners that embody the elegance of Monte-Carlo. Each product is a celebration of refinement, offering everyday luxury inspired by Monaco’s aura. From distinguished fashion creations to sophisticated accessories, immerse yourself in Monte-Carlo Lifestyle through each acquisition.
The Monte-Carlo Lifestyle shop is your gateway to exclusivity and style, inviting you to carry the glamour of Monte-Carlo wherever you go.
CONTACT US

3 boulevard princesse charlotte,
98000 MONACO
