MONTE-CARLO LIFESTYLE

Authentic Monte-Carlo & Monaco labeled Brands Available for
Licensing

Monte-Carlo Lifestyle ® offers an exceptional portfolio of authentic ‘Monte-Carlo’ and ‘Monaco’ brands, registered worldwide for a wide range of consumer products. Born from Monegasque princely heritage, our exclusive brands embody the prestige and refined art of living in Monaco.

BRANDS AVAILABLE FOR LICENSING

The Monte-Carlo Lifestyle ® portfolio offers a variety of brands, registered for a diversity of products to fit our customer’s needs. These include apparel, cosmetics, accessories and jewelry; fresh food and alcoholic beverages, home goods and hospitality. 

All the brands are designed to meet the quality expectations associated with the Monegasque dream, are ready to use, and come with comprehensive style guides containing a variety of illustrations, patterns, and photos in continuous development for our licensees.

MONACO LIFESTYLE

L’Art de Vivre Monaco !

This brand is designed for people who wish to experience the “art of living” perceived in the Principality of Monaco through high-quality products and services.

RIVIERA LIFESTYLE

In the French Riviera, we live in color!

The Riviera Lifestyle brand invites you to indulge in the ultimate French Riviera experience, where sun-drenched days meet the effortless elegance of Monte-Carlo, Cannes, and Saint-Tropez.

MONTE-CARLO CLUB

Don't just dream it. Live it

This brand offers quality products for bold young men aiming to succeed in life, and independent individuals who appreciate urban living.

MONTE-CARLO GOURMET

Joyful Flavors

Monte-Carlo Gourmet offers products created by masters of their craft, intended for people who seek to enjoy life by savoring exquisite flavors.

NOBLESSE OBLIGE MONTE-CARLO

Tasteful simplicity, a noble requirement

A brand for sophisticated, active women and men who travel and appreciate the pleasures of modern urban life through elegant and sustainable products.

MONTE-CARLO ATTITUDE

Expect the best

A brand designed for elegant and confident young women with character and a love for beauty, embodying the urban and glamorous essence of Monte-Carlo.

JARDINS DE MONACO

Taste elegance in every sip

This brand is intended for those seeking excellence in consumption and personal care, and who desire a flavorful excursion through Monaco’s most iconic gardens.

WHY CHOOSE MONTE-CARLO LIFESTYLE

All our brands include the protected names ‘MONACO’ and ‘MONTE-CARLO’. They are registered in numerous countries for a wide range of market categories and classes of products and services, allowing you to take the essence of the Principality to new regions.

Authentic Monaco Heritage

All brands in the portfolio are authentic Monaco brands, originating from the Princely family, through Baron Christian Louis de Massy, nephew of Rainier III and grandson of Anthony Noghès, founder of the Monaco Grand Prix.

Global Brand Recognition

Located on the Mediterranean coast, between France and Italy, Monaco is known worldwide for its magnificent landscapes, taste for luxury, elegance, fashion, culture, and sport. Building on this prestigious heritage, the Monte-Carlo Lifestyle brand embodies and amplifies these values, offering a global symbol of refined living and exceptional experiences.

Varied Product Categories

Our brands are registered for their own diversity of products to meet the needs of our clientele: apparel, cosmetics, accessories and jewelry; fresh food products and alcoholic beverages; and household items, all created with the aim of offering quality products worthy of Monaco’s high standards.

Exclusive Partnerships

Becoming a Monte-Carlo Lifestyle licensee allows anyone to enhance the perception of their product and offer their target audience the opportunity to access the values and emotions perceived from these brands’ unique DNA.

CRAFTSMANSHIP & HERITAGE:
THE MONTE-CARLO EXPERIENCE

YOU MAKE HISTORY. WE CARRY IT

Our licensed products are made with premium materials and exceptional attention to detail. Each item represents the elegance and sophistication associated with Monaco and the Monte-Carlo lifestyle. Whether it’s a fashion accessory, a gourmet product, or a beauty item, each creation is designed to offer an experience of the Principality in your daily life.

FOR A LIFE WELL CRAFTED

Monte-Carlo Lifestyle products reflect the experiences that have shaped you, the values that distinguish you, and the passions that drive you. Each item embodies the timeless elegance of Monaco with quality that celebrates connection, contains a lifetime of experiences, and perpetuates your legacy. Our design philosophy is based on a perfect fusion of tradition and innovation.

Ready TO DISCOVER WHAT OUR BRANDS CAN DO FOR YOU?

The heritage of Monte-Carlo Lifestyle offers a unique opportunity for licensees and business partners to transform their products and services into symbols of excellence that align with the timeless sophistication of our authentic ‘Monte-Carlo’ and ‘Monaco’ brands. Contact us today to discuss your licensing interests.

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NEWS & EVENTS

Stay informed about the latest news, events, and collaborations from Monte-Carlo Lifestyle. Discover how our brands continue to innovate and expand their global presence.

Monte-Carlo Lifestyle licensee, SMGS, returned to elevate the Monaco Grand Prix in 2025

Our licensee, SMGS, is once again enhancing the occasion with its Champagne.

Comte de Monte-Carlo Champagne, a Monte-Carlo Lifestyle brand, partners with the Prince Albert II of Monaco Foundation

Comte de Monte-Carlo Champagne has announced a multi-year partnership with the Foundation.

Monte-Carlo Lifestyle to Exhibit at Las Vegas Licensing Expo 2025

Come and meet us at booth D106

DISCOVER OUR PRODUCTS

Explore a selection of quality products created by our licensed partners that embody the elegance of Monte-Carlo. Each product is a celebration of refinement, offering everyday luxury inspired by Monaco’s aura. From distinguished fashion creations to sophisticated accessories, immerse yourself in Monte-Carlo Lifestyle through each acquisition.

The Monte-Carlo Lifestyle shop is your gateway to exclusivity and style, inviting you to carry the glamour of Monte-Carlo wherever you go.