RIVIERA LIFESTYLE
The Riviera Lifestyle brand invites you to indulge in the ultimate French Riviera experience, where sun-drenched days meet effortless elegance. Embracing the glamour of Monte-Carlo, the charm of Cannes, and the vibrant energy of Saint-Tropez, our brand captures the essence of summer—luxurious beachside retreats, yacht-filled harbors, and chic soirées under the stars. Live the Riviera dream, where every moment is bathed in golden sunlight and sophistication.
THE MEDITERRANEAN
ART OF LIVING
Riviera Lifestyle embodies the very essence of Mediterranean living at its peak. This prestigious brand was born from a vision: to capture and share the incomparable atmosphere of the legendary French Riviera through products that instantly evoke its breathtaking landscapes, relaxed ambiance, and natural elegance.
Inspired by the golden triangle of the French Riviera — Monte-Carlo, Cannes and Saint-Tropez — this brand brings together the distinctive elements of these iconic destinations. From Monte-Carlo, it borrows refinement, gambling elements and sophisticated luxury; from Cannes, cinematic glamour and classic elegance; from Saint-Tropez, chic bohemian relaxation and vibrant energy.
Its logo, derived from a sepia-toned photograph of Alexandre-Athenase Noghès, father of Baron Christian Louis de Massy (founder of the Monte-Carlo Lifestyle brand portfolio), contemplating Monaco Bay, establishes a connection with noble heritage while remaining contemporary. This duality between tradition and modernity is at the very heart of Riviera Lifestyle’s identity.
A DIVERSE BRAND FOR EXCEPTIONAL PRODUCTS
The Riviera Lifestyle brand is cultivated through a meticulously designed selection to encompass a diverse assortment of products, responding to the varied needs of our discerning clientele. Our portfolio includes distinctive categories such as:
Apparel & Accessories, Jewelry, Bags & Luggage, Footwear and Beachwear
Each reflecting the prestige associated with the French Riviera.
Our licensees benefit from a comprehensive style guide for each category, allowing seamless integration of the brand’s visual elements into their creations. Whether for the Luxury Summer Fashion sector or Premium Beach Accessories, Riviera Lifestyle offers tailored licensing solutions that allow your products to stand out in the market through their authenticity and Mediterranean refinement.
THE GOLDEN TRILOGY OF THE FRENCH RIVIERA
Riviera Lifestyle distinguishes itself by its unique ability to capture not one, but three distinct essences of the French Riviera, thus offering incomparable creative richness to our licensees. Each destination captures an emblematic way of life, rich with history, glamour, and emotion.
Monte-Carlo epitomizes timeless elegance. It draws its inspiration from the sophistication of the Casino de Monte-Carlo, the opulence of Belle Époque architecture, and the beauty of its legendary gardens. Grand events and an unmistakable sense of luxury shape its identity, offering a refined vision of Monaco.
Cannes channels the magnetic allure of the film world through its world renown Cannes Film Festival. It is synonymous with cinematic glamour, where the red carpet, the palms of La Croisette, and the sparkling energy of festival nights define its spirit. Cannes embodies celebration, elegance, and an enduring connection to global artistry.
Saint-Tropez brings the carefree charm of seaside living to life. Its essence is captured through the rhythm of Provençal markets, colorful fishing ports, and the free-spirited atmosphere of its legendary beaches. Saint-Tropez symbolizes a sun-soaked, bohemian sophistication that is both relaxed and chic.
This golden trilogy allows for the creation of varied collections that can target different market segments while remaining faithful to the Riviera’s DNA. Whether your sophisticated creations are inspired by Monte-Carlo, evoking Cannes, or are reminiscent of Saint-Tropez, Riviera Lifestyle offers a creative universe with infinite possibilities.
WHY CHOOSE MONTE-CARLO LIFESTYLE
Iconic Triple Heritage
Iconic Triple Heritage: Unique among Monte-Carlo Lifestyle brands, Riviera Lifestyle allows you to leverage not one, but three legendary destinations — Monte-Carlo, Cannes, and Saint-Tropez — offering unparalleled creative richness and the ability to target different customer segments.
Global Seasonal Appeal
The French Riviera represents the very essence of luxury, bohemian chique and summer style for wealthy clients worldwide. This immediate association with sun, sea and effortless elegance gives your products a recurring seasonal appeal year after year.
Exceptional Stylistic Versatility
With three iconic destinations as sources of inspiration, Riviera Lifestyle offers an extraordinarily rich creative palette, enabling the development of distinctive product lines adapted to different markets and occasions, while maintaining overall coherence.
Authentic Prestige Heritage
Unlike brands that simply draw inspiration from the French Riviera, our brand is anchored in an authentic princely heritage, bringing incomparable legitimacy that resonates with cultured and demanding consumers.
OUR AUTHENTIC BRANDS AVAILABLE FOR LICENSING
Monte-Carlo Lifestyle offers a diverse portfolio of authentic ‘Monte-Carlo’ and ‘Monaco’ brands, each designed to meet specific needs and target different market segments. Discover our other exclusive brands, adapted to various types of usage and clientele, while sharing the prestigious heritage and Monegasque elegance.
Ready TO BRING RIVIERA LIFESTYLE INTO YOUR PRODUCTS ?
Transform your products into symbols of Mediterranean elegance and summer refinement by partnering with Riviera Lifestyle. Our team is ready to guide you through all stages of the licensing process, from product category selection to the application of design elements. Contact us today to discover how Riviera Lifestyle can add an exceptional dimension to your offering and boost your business development.
The
FREQUENTLY ASKED QUESTIONS
Find below the answers to the most frequently asked questions regarding the Riviera Lifestyle license. For any additional questions, please don’t hesitate to contact our team.
For which territories is Riviera Lifestyle available?
Riviera Lifestyle licenses are available in many territories around the world. The precise availability of territories depends on several factors, including existing agreements and brand development strategy. We generally grant licenses, after discussing and agreeing on the collaboration with our partner, on an exclusive territorial basis, allowing our partners to benefit from a strong presence in their markets. Contact our team to learn about the specific availability of territories that interest you.
What are the requirements for obtaining a Riviera Lifestyle license?
Our licensing process is designed to be rigorous yet transparent. We seek partners who share our commitment to excellence and who possess recognized expertise in their field. Candidates must demonstrate their ability to develop, produce, and market high-quality products that meet the brand’s standards. The process generally includes an initial evaluation, followed by detailed discussions about product categories, territories, and commercial conditions before finalizing an agreement.
How can I leverage the three destinations (Monte-Carlo, Cannes, Saint Tropez) in my products?
Riviera Lifestyle’s unique strength lies in its ability to offer three distinct yet complementary sources of inspiration. Our licensees can choose to develop lines dedicated to each destination, create collections combining their distinctive elements, or even launch seasonal editions inspired by each of them. Our detailed style guide provides specific guidelines for each destination, including color palettes, patterns, and characteristic visual elements. Our creative team works closely with licensees to identify the approach best suited to their products and target market.
What is the ideal seasonality for Riviera Lifestyle products?
While Riviera Lifestyle naturally evokes the Mediterranean summer, the brand offers creative possibilities for all seasons. While Riviera Lifestyle naturally evokes summer, our team is here to help licensees craft strategies that extend the brand’s appeal beyond the traditional season. With the right creative approach, the essence of Monte-Carlo, Cannes, and Saint Tropez can translate into every season, ensuring that Riviera Lifestyle remains desirable throughout the entire year.
What are the benefits of incorporating Riviera Lifestyle into my products?
Incorporating Riviera Lifestyle into your products infuses them with the timeless allure and sophistication of the French Riviera. This authentic brand license allows you to capitalize on the international prestige of destinations like Monte-Carlo, Cannes, and Saint-Tropez — names that evoke glamour. By aligning with Riviera Lifestyle, you create a powerful narrative of leisure, sophistication, and exclusivity that resonates across global markets.
What type of support is offered to Riviera Lifestyle licensees?
Our licensees benefit from comprehensive support including detailed style guides, exclusive graphic elements, and creative advice. Our team works closely with each partner to ensure consistent and harmonious application of brand elements. We also provide access to our constantly evolving library of assets, including logos, patterns, illustrations, and photographs. Up on request, we can offer more in-depth marketing support and visibility opportunities within the Monte-Carlo Lifestyle ecosystem on a case by case basis..
How does Riviera Lifestyle differentiate itself from other Monte-Carlo Lifestyle brands?
Riviera Lifestyle distinguishes itself by its multi-destination approach that captures the essence of three gems of the French Riviera, thus offering unmatched creative richness and versatility. While other brands in the portfolio focus on specific aspects of the Monegasque art of living, Riviera Lifestyle broadens this horizon to embrace the entire luxury Mediterranean experience. This expanded perspective allows targeting a wider range of product categories and customer segments, while maintaining the authenticity and prestige inherent to all Monte-Carlo Lifestyle brands.
What is the typical duration of a license contract for Riviera Lifestyle?
Our license contracts are generally established for an initial period of 3 to 5 years, with possibilities for renewal. This duration allows our partners to fully develop their product range and establish a significant market presence. The specific terms, including duration, are adapted according to the scope of the project, the product categories concerned, and the territories covered.