Licensi Appointed to Represent Monte-Carlo Lifestyle brands in Greece and Cyprus

Monte-Carlo Lifestyle Expands Licensing Development in Greece and Cyprus with Licensi Agency

Monaco, 06 September 2024 – Monte-Carlo Lifestyle is pleased to announce the appointment of Licensi, a newly established agency with offices in London, UK, and Athens, Greece, to represent and expand the licensing of its prestigious brand and collections in the Greek and Cyprus markets. With over 30 years of experience in licensing, branding, and sales, Andreas Tsochantaris and George Zervos, co-founders of Licensi, will lead efforts to introduce Monte-Carlo Lifestyle and its exclusive collections—Comte de Monte-Carlo, Baron de Monte-Carlo, Monte-Carlo Attitude, Monte-Carlo Club, Monte-Carlo Gourmet, Jardins de Monte-Carlo, Monte-Carlo Deli, and Noblesse Oblige Monte-Carlo—to new audiences in Greece and Cyprus.

Source: Adobe Stock

Nathalie Delin, Global Brand Licensing Director for Monte-Carlo Lifestyle, expressed enthusiasm about the partnership: “We are thrilled to welcome Licensi as our official agent in Greece and Cyprus. Their deep knowledge of the licensing industry and strategic market insights provide invaluable assets as we expand our brand with strong manufacturing partners globally. This collaboration, in line with our strong desire to develop our presence in Greece and Cyprus, marks a step forward in our international development plan.”

Andreas Tsochantaris and George Zervos, co-founders of Licensi, echoed this excitement, stating: “We are excited to represent the Monte-Carlo Lifestyle brand and its exceptional collections. These products embody the essence of Monte-Carlo’s refined luxury, bringing a touch of Monaco’s iconic lifestyle to various categories. Greece and Cyprus offer promising markets for premium consumers, and we have already received positive feedback from our initial presentations.”

As part of its ongoing international expansion, Monte-Carlo Lifestyle visited Brand Licensing Europe 2024, held from September 24 to 26 in London. The Monte-Carlo Lifestyle team engaged with agents, manufacturers, and licensees from across the globe to further enhance the reach of its distinguished brand portfolio.

About Monte-Carlo Lifestyle

Monte-Carlo Lifestyle represents the epitome of luxury, refinement, and success. Founded in 2001 by the son of Princess Antoinette of Monaco, the Baron Christian Louis de Massy, the brand is synonymous with the finest things in life. In 2018, Philippe Melliard and Erwann Guegan acquired the ownership of the Monte-Carlo Lifestyle brand portfolio, expanding its reach and launching a series of luxury collections, including Comte de Monte-Carlo champagne, Baron de Monte-Carlo wines, Monte-Carlo Gourmet cocktails, Monte-Carlo Club cigars from Nicaragua, Wool & Leather weekend bags from the USA. Monte-Carlo Lifestyle brands are available in exclusive stores and restaurants across Monaco, France, Europe, and USA.

For licensing inquiries, please contact: Nathalie Delin, Monte-Carlo Lifestyle Global Brand Licensing Director: licensing@montecarlolifestyle.mc

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Monte-Carlo Lifestyle is a brand that encapsulates all the collections in its portfolio, with the labels ‘Monaco’ and ‘Monte-Carlo, that is registered globally for an extensive line of consumer goods.

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