On November 6, 2025, the second edition of the World Caviar Awards unfolded at the iconic Yacht Club de Monaco, a gathering that brought together the finest caviar producers, gourmet experts and luxury-lifestyle brands under one roof.
This year’s gathering brought together experts from nearly 20 countries. Eighty caviar samples competed in a strictly blind tasting, followed by an elegant cocktail and gala dinner for 220 guests. The event once again positioned Monaco as a global reference for gastronomic refinement and high-end food culture.
Monte-Carlo Lifestyle was proudly present throughout the evening, reaffirming our commitment to luxury gastronomy, artisanal excellence and fine living. Our dedicated showcase space highlighted the brand’s distinctive positioning within the world of premium hospitality and gourmet culture. The audience—composed of chefs, connoisseurs, media and partners—offered an ideal platform to strengthen awareness of our product universe and upcoming brand initiatives.
Our thanks go to our licensee SMGS for stepping in as a sponsor, enabling our presence at this prestigious gathering, as they also did through their visibility in the Monaco Ports during the Grand Prix. Additional sponsorship and hospitality support came via Comte de Monte‑Carlo Champagnes and Baron de Monte‑Carlo French wines, each delivering a refined pairing and complement to the evening’s gastronomy. Together, these collaborations enhanced the event’s flavour-profile and elevated the guest experience. The cocktail area featured Comte de Monte-Carlo Champagnes while the dinner service integrated Baron de Monte-Carlo wines and Champagne, aligning our products with the highest standards of luxury and taste.
Notably, the evening also celebrated a milestone for Comte de Monte-Carlo, which has recently qualified for Gault & Millau with SMGS’ champagne, Beau Rivage, further cementing its reputation within the world of high gastronomy and reinforcing its alignment with the event’s exceptional culinary standards.
Across the event, our brands were recognised not just as beverages but as ambassadors of Monaco’s elegance and lifestyle. For us, it was an opportunity to demonstrate how our products enhance world-class events, align with elite culinary standards, and continue to grow in visibility across international luxury circles.
For our brands, the event was ideal to reaffirm our positioning at the intersection of luxury lifestyle and fine food. It placed our products along the world’s best caviars, in the context of an elite event, aligning with our design-led and gourmet-driven vision. Looking ahead, the next edition of the World Caviar Awards is confirmed for 2027 in Monaco, offering a biennial platform for continued engagement and visibility.
About Monte-Carlo Lifestyle
Monte-Carlo Lifestyle represents the epitome of premium brands, refinement, and success. Founded in 2001 by the son of Princess Antoinette of Monaco, the Baron Christian Louis de Massy, the brand is synonymous with the finest things in life. In 2018, the privately owned Monte-Carlo Lifestyle brand portfolio, expanding its reach and launching a series of premium collections, including Comte de Monte-Carlo champagne, Baron de Monte-Carlo wines, Monte-Carlo Gourmet cocktails, Monte-Carlo Club cigars from Nicaragua, Wool & Leather weekend bags from the USA. Monte-Carlo Lifestyle brands are available in exclusive stores and restaurants across Monaco, France, Europe, and USA.
The Monte-Carlo Lifestyle ® portfolio offers an exceptional portfolio of authentic ‘Monte-Carlo’ and ‘Monaco’ brands, registered worldwide for a wide range of consumer products. Born from Monegasque princely heritage, our brands embody the prestige and refined art of living in Monaco.
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